A Matter of Communication?

In the face of all the scientific data and information that we have in relation in the global warming and going green, it’s rather amusing that we are not changing the way we lead out lives. Not big changes , those take time, but making little changes like switching off the lights when you’re done or not using that plastic bag from the supermarket . So perhaps,  the reason why people are not getting message across is how the message is being communicated.

The advertising campaign above took place in the canals of Amsterdam. What better way to attract attention about the rising sea-levels ?

My question is then , how do you think is the best way to reach out to Singaporeans ? The last thing Singaporeans want to do is to be lectured and when the government steps in , it only means more money (see your electricity bills) . What ideas do you have ?

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