A Matter of Communication?

In the face of all the scientific data and information that we have in relation in the global warming and going green, it’s rather amusing that we are not changing the way we lead out lives. Not big changes , those take time, but making little changes like switching off the lights when you’re done or not using that plastic bag from the supermarket . So perhaps,  the reason why people are not getting message across is how the message is being communicated.

The advertising campaign above took place in the canals of Amsterdam. What better way to attract attention about the rising sea-levels ?

My question is then , how do you think is the best way to reach out to Singaporeans ? The last thing Singaporeans want to do is to be lectured and when the government steps in , it only means more money (see your electricity bills) . What ideas do you have ?

6 thoughts on “A Matter of Communication?

  1. Ling Tan says:

    I love how the blog post highlighted the importance of effective communication in raising awareness about important issues like global warming. It’s so true that people are more likely to take notice when the message is presented in a creative and attention-grabbing way.

    • Caroline K. says:

      Hi Ling Tan, we completely agree with you on the importance of effective communication in raising awareness about important issues like global warming. At Gill Divers, our goal is not only to provide a fun experience for our divers but also to educate them on the importance of respecting and appreciating the ocean’s life. We believe that creative and attention-grabbing ways of communicating are key to engaging people and inspiring change. Perhaps, we can organize a similar campaign in Singapore to raise awareness about sea-levels rising. Would love to hear more of your ideas! If you have any suggestions or would like to discuss further, please feel free to reach out to us at +65 6734 9373 or [email protected]. Thanks for sharing!

  2. Kavitha Raj says:

    I completely agree with the post’s suggestion that we need to rethink how we communicate important messages. As Singaporeans, I think we’re more receptive to subtle cues and personal stories rather than lectures or propaganda.

    • Caroline K. says:

      Hi Kavitha Raj, we’re glad you agree with our post on rethinking how we communicate important messages. Your point about Singaporeans being more receptive to subtle cues and personal stories is well-taken. At Gill Divers, we believe that by sharing personal experiences and using storytelling techniques, we can effectively convey the importance of environmental conservation without resorting to lecturing or propaganda. We encourage you to share your own story on how you’ve made a change in your daily life to reduce waste or conserve energy. Our team is always eager to hear from you! For more information, please feel free to contact us at Tel: +65 6734 9373 or Email: [email protected].

  3. Evelyn Lee says:

    I love the idea of using unconventional methods like an advertising campaign in Amsterdam canals to raise awareness about sea-levels. Maybe we can adapt that approach to create a buzz around environmental issues in Singapore too.

    • Caroline K. says:

      That’s a great idea, Evelyn! Unconventional methods can indeed create a buzz and grab people’s attention. At Gill Divers, we believe in adopting attitudes of better respect and appreciation for the ocean and its life. Perhaps, we could organize a similar campaign in Singapore, but with a twist that resonates with our local community. We have had great success with our divers having a fantastic time while learning about the importance of marine conservation. Who knows, maybe we can create a ripple effect and inspire others to take small steps towards a more sustainable future.

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